I undertook a massive redesign and launch of a brand new portfolio website last year. I was able to work this design into something that was clean cut and user friendly, incorporating a house style for myself through a red, black and white colour scheme. Ever since design this version of my online presence I have fallen in love with it, being easy to update and maintain.
I opted to create the website through ‘Wix’, an online provider that enables web development of HTML5 websites and mobile sites through ‘drag and drop’ tools. I’m not a web designer and I can’t see myself becoming one any time soon, having played around with many online website builders online I really got to grips with Wix. I love the simplicity in its use, and at the same time you can create something heavily stylised and graphical, a key to standing out in this industry.
Wix gives a ‘.wix.com’ domain name by default unless you choose to purchase one of their website packages, where you can get yourself a personalised domain name. At this stage in my career I don’t feel it is worth investing in and becoming lost in the amass of web content. Instead I found a free domain option ‘.co.nr’ to mask over the wix domain name. As I am directing this site to companies and individuals directly this removes to price of hosting but benefits with an independent address to maintain a professional appearance.
I built the design from scratch, with all menu buttons located on the left side beside a red dividing bar. All of the content scrolls on the right hand side of the web page, using menu elements for ease of updating by adding items that will push back all of the content evenly across pages. Reviewing this site there is very little to change, I still love the design and use it as a way to define my house style across my self branding.
February 2015 Design
I started by reviewing the content and adding to it as appropriate. The ‘Credits’ section is a full list of every professional project I have worked on and my role, a nice way to keep track of my own progress whether people choose to read it or not. For this I’ve added all of my current University projects along with the BBC Sharpshotz project.
The ‘Film/TV’ section I chose to only include a few of my current productions, the choice coming down to those that have generated content to feature. This section includes video clips for every menu item, as a result I have added: Lost In A Supermarket (Trailer), Postal Service (Trailer), The World Of The Willows (Trailer), and Bristol Vibes (Alex McKay Rehearsal).
The other elements of my website have pretty much stayed the same with little content to update. For the ‘Home’ page I have updated my introductory statement by sourcing, reworking and expanding upon content from my blog, CV and positioning statement. I have removed the ‘Table 3 Media’ section as I am no longer pursuing this venture with Daniel Morgan.
Finally I have reworked my house style slightly by adding boxes to my page buttons. This was purely a stylistic choice, building upon the red box dominance on the page. In addition also changing my title/logo on the site to match this style. I have changed my title of ‘Filmmaker & Media Practitioner’ to ‘Lighting Designer, Colourist & Media Practitioner’. This highlights my particular skills and interests as I approach the professional market, catering for my target audience. Keeping the ‘Media Practitioner’ element suggests I have experience in multiple elements of media production, not limiting myself to just my two specialised fields.