This entire blogging process has been an example of my marketing strategy and online presence. Rather than create a private portfolio I am a great believer of embracing new media technology so I can share my experience with the world. With the importance of online and social media the task of blogging actively places me in discussion with media practitioners.
As I am nearing the end of my university degree I wanted to break down the statistics regarding this blog (www.joshuawakley.wordpress.com) to demonstrate its importance and role its played in considering my role in the ‘bigger picture’. I’ve understood the amount of views posts have been generating, this has fuelled me further in my blogging, but its the overall picture for my final year that is of biggest interest.
2014 – 1,238 views, 741 visitors (1.67 views per visitor), 252 posts
2015 – 1,147 views, 655 visitors (1.75 views per visitor), 282 posts
12 views, 3 visitors (4.0), 23 posts. All views from the United Kingdom, often referred by LinkedIn.
10 views, 6 visitors (1.67), 16 posts. United Kingdom 6 views, United States 4 views. Referred by LinkedIn and direct address.
13 views, 12 visitors (1.08), 5 posts. United States 11 views, United Kingdom 2 views. Referred as direct address.
211 views, 113 visitors (1.59) 64 posts. United States 120 views, United Kingdom 81 views. Referred by search engines, LinkedIn, Facebook and Twitter.
After this point I started to see increased activity around my blog, with the UK and US providing the majority of views. Using WordPress’s Stats function I can get precise breakdowns of all the views, search terms, popular tags, popular posts, etc. It’s an interesting read to see what is most popular in my blogging style.
Taking all of this evidence into account it is difficult to tell what elements of my blog stand out most without purchasing premium WordPress features for even more depth to the online stats. I’m attracting the majority of views through search engine terms (these aren’t explicitly stated) and minus heavy traffic through my home page everything seems to be taking my audiences interests.
All this information can become faceless and just seem like a load of figures, but the fact it generates this much traffic demonstrates an active approach and engagement with the industry. I’m freely sharing my experiences and from this I get the odd comment or referral, for example ‘Iggy’ from ‘Howtofilmschool’ in response to my post about assembling a gaffer tool kit:
Another example is my blog being referred to in the article ’30 Tips for being an Outstanding Camera Assistant’ (https://filmcameracourse.wordpress.com/2011/11/23/30-tips-for-being-and-outstanding-camera-assistant/):
It’s these more personal encounters that makes me feel my approach to this final year has been a worthwhile cause. I had to compile all of this work and by sharing it even if I only inspire one individual I have at least changed on persons perspective on media production and hopefully inspired hundreds more who visit my blog on a regular basis.